It’s important to set schedules for your newsletters, but you also need to stick to that schedule. Your newsletters should go out on the same day of the week each week, and, if possible, at the same time of day. Your customers expect a mailing with the frequency you promised, and will look for it at the same time for each installment.
Make sure you get the permission from your customers before you communicate with them through email. Nobody wants to have emails that are cluttering their email inbox that they did not expect. Sending out mail that has not been asked for may harm your business. Make your email marketing plan effective by getting permission first. Find a method of personalizing your emails in order for your readers to feel that you’ve giving them more personal attention. If they think they are just reading a type of form letter, then they’ll likely just delete and block you. Adding in their first name is very easy, but take it step further. Try to retain data about the time, place and reason for their initial registration with you. This kind of information can be folded into your email.
Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Make a new email and start posting it online and you will quickly receive spam. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your email marketing campaign. People will be able to recognize your emails from the spam they usually get and trust you.
Develop a list that specifically targets your customer’s preferences and needs. This can be accomplished by encouraging your loyal customers, along with their many contacts, to sign up for your email dispatches. If your list is exclusive, it will seem more professional and command more respect.